AIster · The agentic age · Launches
OpenAI launches Sora 2 and a social video app
OpenAI turned video generation into a feed where users can star in each other's clips
Key facts
- Date
- 30 Sep 2025
- Era
- The agentic age
- Interest
- Launches
- Threads
- Model wars
- Launched
- 30 Sep 2025, invite-only on iOS in the US and Canada
- Key feature
- Cameos: users verify their likeness once and can appear in videos
- Uptake
- No. 1 on the US App Store by 3 Oct; 1 million downloads in under five days
OpenAI released Sora 2, a model that generates video with sound and more realistic physics, alongside an invite-only iPhone app called Sora for the US and Canada. Its "cameos" feature lets people upload their likeness once and then appear in generated videos. The app reached No. 1 on the US App Store and 1 million downloads in under five days.
Sources
- OpenAI, Sora 2 is here, 2025-09-30
- TechCrunch, OpenAI is launching the Sora app, its own TikTok competitor, alongside the Sora 2 model, 2025-09-30
- TechCrunch, Sora hit 1M downloads faster than ChatGPT, 2025-10-09