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Apple unveils Apple Intelligence, with ChatGPT in Siri

Apple makes generative AI a built-in feature of the iPhone, iPad and Mac

Key facts

Date
10 Jun 2024
Era
The model wars
Interest
Products
Threads
Model wars, Labs & people
Who
Apple, with OpenAI
Devices
iPhone 15 Pro and Pro Max; iPad and Mac with M1 or later
Availability
Beta in US English from autumn 2024

At its WWDC developer conference on 10 June 2024 Apple announced Apple Intelligence, generative AI models (which create text and images) built into iPhone, iPad and Mac, with harder requests sent to Apple-run servers it called Private Cloud Compute. It also said ChatGPT, powered by GPT-4o, would be available through Siri and its writing tools later in the year.

Sources

  1. Apple, Introducing Apple Intelligence, the personal intelligence system that puts powerful generative models at the core of iPhone, iPad, and Mac, 2024-06-10