AIster · The ChatGPT shock · Culture

Sports Illustrated is accused of using fake AI writers

A famous magazine ran reviews under invented bylines with AI-made faces

Key facts

Date
27 Nov 2023
Era
The ChatGPT shock
Interest
Culture
Threads
Safety & governance
Reported by
Futurism, 27 Nov 2023
Publisher
The Arena Group, which blamed contractor AdVon Commerce
Outcome
CEO Ross Levinsohn fired 11 Dec 2023; interim CEO Manoj Bhargava

Futurism reported that Sports Illustrated had published product reviews under the bylines (author names) of writers who did not exist, such as “Drew Ortiz”, whose headshot was for sale on an AI-generated headshot site. Publisher The Arena Group blamed the contractor AdVon Commerce. In December Arena fired chief executive Ross Levinsohn, without giving a reason, a week after removing three other executives.

Sources

  1. Futurism, Sports Illustrated Published Articles by Fake, AI-Generated Writers, 2023-11-27
  2. NBC News, Sports Illustrated publisher fires CEO in latest round of exec terminations after AI scandal, 2023-12-12